One fine day you plan to create recognition of your brand and its product. What would be your first step here? In the first place, you will probably open google or any other search engine on your screen and begin the haunt of seeking the best advertising/marketing agency, right? And in due course you get a whole list of agencies right there in front of you.
Did you ever wonder why one website comes on the top and others at the bottom? If not then we’ve got you covered!
Search Engine Optimization (SEO) – a source of improving one’s website to boost and raise the possibilities of being at the top considering its visibility when people search on search engines such as google, bing, yahoo, etc about some goods and services. The better visibility a brand’s page has in search results, it becomes more likely to grab hold of attention and grab the interest of new and even existing customers towards the business. All these features fall under the Search Engine Optimization Service.
How does Search Engine Optimization work?
Search Engine Optimization Technique involves making certain updates on your website and content that makes it look more attractive to viewers. This is primarily done with the purpose that the applied Search Engine Optimization Service displays your website on the top of the search engine result page. Nevertheless, highly acknowledged search engines like Google look at several factors of ranking while deciding which websites to present in the search results and what the order should be.
Search Engine Optimization vs Search Engine Marketing
Search Engine Optimization is a vital part of search engine marketing. SEO is a method used to divert maximum number of visitors of a website by ensuring the higher position of the site which is done by optimizing the website whereas Search Engine Marketing (SEM) is an online marketing technique which involves furtherance and publicity of the website by increasing visibility on the site in Search Engine Result Pages (SERPs) with the help of optimisation and advertising.
One major difference between SEO and SEM is that Search Engine Optimization is a completely organic and chargeless way of driving traffic by attracting the target audience to the website while SEM is a paid way of attracting the target audience to the page.
We, at DaurCom provide an all round Search Engine Optimization Service, which consists research on rankings, data analysis, content, site architecture, backlinks, keywords generation and a lot other functions of SEO.
All and all, SEO brings organic traffic to your website. It generates leads cost effectively and swiftly increases brand awareness. It leads you ahead of the competition and helps in building business relationships. Search Engine Optimization is a great way to create brand awareness, generate traffic and dive deep into the era of Digital Marketing. This can instantly change the scenario of your business and help you get maximum leads.
So what’s the wait? Reach out to us today because DaurCom is here to take on the top of the table.