Today, when people consider a brand, they often still consider a company’s logo. This is an important part of any business’ brand strategy but building a brand has become about far more than a logo. So where does design come in when building a brand? A good brand does several things. It’s memorable and makes… Continue reading Design and its relevance in building a brand
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Why nostalgia marketing works so well?
Who doesn’t love that warm feeling when we see something that reminds us of something from the past? That special something was an object or moment that we really cherished, or it represents those happier and simpler times. And that sense of nostalgia is used by marketers with a marketing strategy which is called nostalgia… Continue reading Why nostalgia marketing works so well?
DaurCom, one step solution for all your marketing and advertising problems
Marketing refers to the identification of customer needs and then further determining the best way to meet those needs. Contrary to it, advertising refers to the promotion strategies of a company and its products or services using paid channels. One can say that advertising is a component of marketing. Talking about DaurCom, it is one… Continue reading DaurCom, one step solution for all your marketing and advertising problems
Can you work in social media while being an introvert?
Social media as the name screams of, expects you to be social. It seems like a great place to talk about your work, life, people, food and many such things about yourself. Now, would it matter if I am an introvert but work for growing the social media presence of others? Absolutely not. Being an… Continue reading Can you work in social media while being an introvert?
What’s your superpower?
Traditionally loved jobs were the more preferred occupations one wanted to have. Our parents gave us examples of our neighbour’s son studying at a prestigious institution who landed a job at one of the biggest MNCs. Cut to 2015. When I started working for a media agency, my parents couldn’t understand how we made money,… Continue reading What’s your superpower?
What makes a team, a great team?
“Talent wins games, but teamwork and intelligence win championships.” Rightly said by Michael Jordan. Affirming his words, the world has come to a realisation that one can achieve more and quicker when one has a team that believes in him. Working alone may give one a sense of independence but working in a team of… Continue reading What makes a team, a great team?
Importance of Communities and Conversations
A business cannot exist within society if it does not contribute to the needs and requirements of its consumers. Businesses need to give back to society just as much as the resources it takes. Therefore, a business strategy called community marketing and conversational marketing becomes significant for its growth and expansion. Community lays out the… Continue reading Importance of Communities and Conversations
IMPORTANCE OF A SMART TEAM
“Each individual has unique gifts, talents and skills,” says John J.Murphy, a specialist in business transformation. “When we bring them to the table and share them for the common purpose, it can give companies a real competitive advantage”. Smart communication among the team members brings many benefits to the company. Also, it is a good… Continue reading IMPORTANCE OF A SMART TEAM
TECHNOLOGY AND NEW MEDIA
The term new media is employed ubiquitously in many alternative ways. The New Media Institute outlines new media as “a receptacle term accustomed define all that’s associated with the web andalso, the interaction between technology, pictures, and sound.” that is in distinction to “old media,” that PCMag defines as all styles of communication that came… Continue reading TECHNOLOGY AND NEW MEDIA
DAURCOM is Holacratic: No Hierarchy
Daur com’s organizational structure is Holacracy, a radical “self-governing” organization where there is no hierarchy and where we follow a flat hierarchy system. The term Holacracy springs from the Greek word holon, which suggests an entire that’s a part of a greater whole. Rather than a top-down hierarchy, there’s a flatter “holarchy” that distributes power… Continue reading DAURCOM is Holacratic: No Hierarchy